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| She is sophisticated, and fun. She appreciates each simple moment in life. The smile and wave from the neighbor next door. The stretch that her dog does right after a nap. The devilish grin when he's done something mischievous. She is classic, and unique. She likes simple details. Just a little something to set her apart from others. A monogram on her cuff. A fresh flower tucked in her bag. The lace socks that her mother wore as a majorette. She is adventurous, and feminine. She'll race you to the top in her high heels. She'll challenge the boys to a gentleman's bet. She'll save all her money for flying lessons (and a fabulous new handbag!) She loves to travel. Greece, Turkey, New Hampshire… Life is too short to miss out on such pleasures. She doesn't have any vacation days left at the end of the year. |
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Dapper, stylish, self-confident…jaunty. These adjectives have always been used to describe Krista Criswell, founder and designer of Jaunty, and so the name of the brand is appropriately befitting. Likewise, Krista’s uniquely stylish and functional bags appeal to the same type of self-confident, worldly audience. Since it’s conception, Jaunty bags have been embraced by trend-setting individuals from coast to coast. An alumna of Parsons School of Design and Marymount University, Krista gained the breadth of her fashion experience working with industry leaders such as Calvin Klein, Donna Karan and Isaac Mizrahi. While her gears were already turning early on in her career, it was not until after Krista’s position as Director of Merchandising at Garfield & Marks Design Group that she began to take steps towards starting her own company. A year later, an opportunity opened to her to partake in a handbag venture, and Krista embraced the chance to develop her business savvy and entrepreneurial spirit. As Vice President of a handbag company in 2001, Krista was able to focus and hone her business and design talents to conceptualize her own collection of canvas handbags and totes. Always on the go, Krista based her creativity for the Jaunty collection to suit her busy lifestyle. Her inaugural bag that catapulted the Jaunty brand was the Urban Walking bag – a canvas bag that can tote a water bottle or dress shoes to exchange with her walking shoes, some notebooks and the necessary cell phone pocket. Thus, in 2002, Jaunty was born. Krista’s vision for Jaunty will not rest at just canvas handbags and totes. As the Jaunty girl is a world traveler who enjoys thoughtful literature, culinary delights and creativity through exploration, look for Jaunty to expand its collections into a complete lifestyle brand. Already, the Jaunty collection has expanded to include leather travel bags and luxury handbags. What comes next will be revealed just over the horizon, as there are no boundaries for this jaunty girl. Jaunty is available at the Cynthia O’Connor Showroom. For more information about Jaunty, please contact Belinda Yee at Tracy Paul & Company 212-741-5459, Belinda@tracypaul.com. |